We did the math: how much revenue Cipsoft had from the Store?

We did the math: how much revenue Cipsoft had from the Store?

April 06, 2022

Introduction

After we started tracking store items, we had the curiosity to dig deeper into more statistical analysis about the Char Bazaar. This time, we will have a look at how players spent their Tibia Coins with store purchases 🛍️.

Like our previous analysis, these statistics were extracted from our own Char Bazaar historical database. Since our database isn't 100% complete (read the explanation) and since it's not possible to track everything, this analysis is a lower bound estimate. It means that, in reality, players have spent much more Tibia Coins than we actually managed to track.

A few factors we could not account for:

  • Store Consumables: runes, potions, gold converters, teleport scrolls, etc
  • Store Utilities: blessings, xp boosts, prey wildcards, name changes, etc

With that being said, let's check out some data! 📚

Cipsoft revenue from store items

So far, Cipsoft had a revenue of at least Tibia Coin148,253,335 Tibia Coins from store purchases across all characters from the Char Bazaar.

Compared to their revenue from bazaar fees, the Store seems to bring much more cash for Cipsoft. Later in this post we will discuss what are the most popular store purchases.

Characters with the most Tibia Coins spent

CharacterSpentSold for
Golden Paeveio

Golden Paeveio

Level 470 - Elder Druid
Tibia Coin68,205Tibia Coin33,001
Rey de Seanera

Rey de Seanera

Level 406 - Elite Knight
Tibia Coin57,305Tibia Coin11,001
Cold Boo

Cold Boo

Level 1032 - Elder Druid
Tibia Coin56,200Tibia Coin186,701
King Krambis

King Krambis

Level 1010 - Elder Druid
Tibia Coin53,805Tibia Coin115,001
King Kath

King Kath

Level 978 - Elder Druid
Tibia Coin53,805
Clara Bonecrusher

Clara Bonecrusher

Level 465 - Elite Knight
Tibia Coin53,495Tibia Coin25,000
Phorlis Do Dende

Phorlis Do Dende

Level 654 - Royal Paladin
Tibia Coin53,095Tibia Coin63,000
Love Spell

Love Spell

Level 424 - Elite Knight
Tibia Coin52,595
Mavokz

Mavokz

Level 516 - Master Sorcerer
Tibia Coin51,540Tibia Coin60,000
Magiczny Feo

Magiczny Feo

Level 334 - Master Sorcerer
Tibia Coin51,000
Infratorz

Infratorz

Level 1132 - Master Sorcerer
Tibia Coin49,760
Ziggnall

Ziggnall

Level 574 - Master Sorcerer
Tibia Coin49,610
Rey de Unisera

Rey de Unisera

Level 311 - Elite Knight
Tibia Coin49,385Tibia Coin6,502
Ksahat

Ksahat

Level 1107 - Elite Knight
Tibia Coin49,350
Massachusettss

Massachusettss

Level 1048 - Elite Knight
Tibia Coin49,350
Tip: click on any character to expand it's details!

Differences per region

The list of the top 1,000 spenders is equally distributed among SA, NA and EU regions. But if we look at the average Tibia Coins spent by all characters for each region, we can then see some differences:

RegionAverage TC spent
EuropeTibia Coin591
South AmericaTibia Coin464
North AmericaTibia Coin438
Confirming popular belief, players from Europe indeed seem to spend more on average

This difference is explained by the fact that approximately 80% of both NA and SA characters have Tibia Coin0 Tibia Coins spent, while this is a smaller share in EU: 74% of it's characters.

If we exclude characters that didn't spend at all, then all three regions have the same average of approximately Tibia Coin2,300 Tibia Coins spent per character.

Is Cipsoft trying to target a whale market?

These figures aren't enough to tell if Cipsoft is actually trying to target whales. Remember: we are sampling characters, not players. A player can have multiple characters, so we can't infer the spending profile of a typical Tibia player.

A "whale" is a player that has a heavy spending habit. Despite being a small proportion of players (around 2%), they can drive the most revenue for a game company.

Still, if compared to other online games, cosmetics in Tibia are really expensive. And it gets even worse by the fact that lot of Tibia players are from regions with weak currencies and, consequently, low purchasing power (myself included 😔). This raises some questions about Tibia store items:

  • Should their prices be lowered?
  • Should Cipsoft occasionally offer discounts?
  • Should store purchases be bound to the account, rather than the character?

In terms of generating revenue, Cipsoft seems to be taking some good decisions lately. Hopefully they might consider some of these suggestions that could benefit not only the players but also the company.

Cipsoft's turnover for each year from 2001 to 2021. Their revenue had a huge spike in 2020
Cipsoft's turnover by the year. A huge spike happened in 2020 with the introduction of the Char Bazaar.
Source: Cipsoft.

Differences per PvP type

This won't be a surprise for anyone: Optional PvP servers tend to attract players that spend more. These players purchase more cosmetics, while pvp focused players prefer more boosts and consumables instead.

Since it's impossible to track all store purchases, take this data with a grain of salt:

PvPAverage TC spent
OptionalTibia Coin715
OpenTibia Coin414
Retro OpenTibia Coin338
HardcoreTibia Coin344
Retro HardcoreTibia Coin254
The more PvP restricted a server is, more charlovers will join it 💅

Here is the popularity between what we like to call store utilities:

  • 46,8% Training Dummy
  • 21,6% Gold pouch
  • 1,8% Hirelings
  • 25,6% Charm expansion
  • 63,4% Prey Slot
  • 2,1% Hunting Task Slot
  • 20,4% Imbuement Shrine
  • 39,2% Reward Shrine
  • 9,3% Mailbox
Only characters with at least 1 utility purchased were considered

Again, no surprises here. Training dummies and prey slots are the most popular store utilities, even while being the most expensive ones (Tibia Coin900 and Tibia Coin750, respectively), because they bring an actual advantage for characters.

Almost all the other utilities just give you some extra convenience and they can be easily shared in public between players. This is not the case for Gold pouch, Charm expansion and Hunting task slot. Still, it's highly debatable if those store utilities are actually worth it or not.

Across all characters from the Char Bazaar, 14,7% of them owned at least one mount or outfit from the Store. These players seem to prefer outfits (78,7%) more than mounts (51,7%).

Here are the top 10 most popular store outfits:

  • 4%
    Retro Warrior - 4%

    Retro Warrior

    Tibia Coin870
  • 1%
    Conjurer - 1%

    Conjurer

    Tibia Coin720
  • 1%
    Retro Hunter - 1%

    Retro Hunter

    Tibia Coin870
  • 0,7%
    Entrepreneur - 0,7%

    Entrepreneur

    Tibia Coin750
  • 0,6%
    Sinister Archer - 0,6%

    Sinister Archer

    Tibia Coin600
  • 0,6%
    Rune Master - 0,6%

    Rune Master

    Tibia Coin870
  • 0,6%
    Ranger - 0,6%

    Ranger

    Tibia Coin750
  • 0,5%
    Retro Knight - 0,5%

    Retro Knight

    Tibia Coin870
  • 0,5%
    Retro Citizen - 0,5%

    Retro Citizen

    Tibia Coin870
  • 0,5%
    Champion - 0,5%

    Champion

    Tibia Coin570

...and here are the top 10 most popular store mounts:

  • 1,6%
    Shadow Draptor - 1,6%

    Shadow Draptor

    Tibia Coin870
  • 1%
    Crimson Ray - 1%

    Crimson Ray

    Tibia Coin870
  • 0,8%
    Armoured War Horse - 0,8%

    Armoured War Horse

    Tibia Coin870
  • 0,7%
    Steelbeak - 0,7%

    Steelbeak

    Tibia Coin870
  • 0,6%
    Death Crawler - 0,6%

    Death Crawler

    Tibia Coin600
  • 0,5%
    Tempest - 0,5%

    Tempest

    Tibia Coin900
  • 0,5%
    Prismatic Unicorn - 0,5%

    Prismatic Unicorn

    Tibia Coin870
  • 0,5%
    Silverneck - 0,5%

    Silverneck

    Tibia Coin720
  • 0,3%
    Winter King - 0,3%

    Winter King

    Tibia Coin450
  • 0,3%
    Night Waccoon - 0,3%

    Night Waccoon

    Tibia Coin750

Wrapping up

We hope that this article shed some light into some interesting data that the community have never seen before 🔭

If you're still curious for more information about the Char Bazaar, then you might have fun exploring our Bazaar History.

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That's it for now and see you next time! 👋